reduce reuse recycle

We think using terms like 'ethical' and 'sustainable' to describe our processes is one thing, but having data to back it up is even better. One of our key initiatives towards transparency is creating a detailed life cycle analysis of each of our products compared to conventional fashion standards.

First, it’s important to understand the complex chain of production involved into going from fiber to fabric and fabric to garment. A product’s lifecycle is the collective stages that the product goes through from its conception and design through to its ultimate disposal. Here’s a sweet diagram that breaks it down for you:

lifecycle analysis

Each of these steps has an environmental impact, which we separated into three categories: carbon dioxide, water & waste. We gathered all of our data at every step of our production and had our numbers verified and vouched for by an independent third party. From there, we were able to share with you on each product page the significant savings you make in water, waste and CO2 - every time you choose us.

Currently, the fashion industry uses tremendous amounts of chemicals, water and oil to create over 80 billion garments annually which are primarily made from synthetic materials that will take hundreds of years to biodegrade. We think that's unsustainable. By creating a short circuit supply chain, upcycling textiles and using low-impact weaving and dyeing processes favoring natural fibers, we're eliminating all the icky stuff.

Fashion industry facts