reduce reuse recycle

We don't just claim to be sustainable, we have the data to prove it! One of our key initiatives towards transparency is creating a detailed life cycle analysis of each of our products compared to conventional fashion standards.

First, it’s important to understand the complex chain of production involved into going from fiber to fabric and fabric to garment. A product’s lifecycle is the collective stages that the product goes through from its conception and design through to its ultimate disposal. Here’s a sweet diagram that breaks it down for you:

lifecycle analysis

Each of these steps has an environmental impact, which we separated into three categories: carbon dioxide, water & waste. We gathered all of our data at every step of our production and had our numbers verified and vouched for by an independent third party. From there, we were able to share with you on each product page the significant savings you make in water, waste and CO2 - every time you choose us.

Currently, the fashion industry uses tremendous amounts of chemicals, water and oil to create over 80 billion garments annually which are primarily made from synthetic materials that will take hundreds of years to biodegrade. We think that's unsustainable. By creating a short circuit supply chain, upcycling discarded textiles and using low-impact weaving and dyeing processes favoring natural fibers, we're eliminating the icky stuff.

Fashion industry facts

Manufacturing a product will always have some form of carbon impact on the environment. From the emissions generated when transporting materials to the energy it takes to keep the lights and sewing machines on. Lowering our impact is an integral part of our brand's DNA, so offsetting what we can't reduce was the next logical decision for us to make. 

We’re tackling these unavoidable emissions by investing into offset projects that focus on renewable energy, forest conservation and energy efficiency. These projects prevent future carbon emissions and remove existing CO2 from the atmosphere.

With each purchase you make, we not only offset the carbon it took to deliver the product to you, but also the carbon it took to create the garment in the first place!