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I love the shape of the MALIS TOP, it's extremely flattering especially around the bust. The integrated bra is genius. The off shoulder parts are very pretty with the Krama detail. It can be a little bit hard to raise the roof with this top on, but at least I look cute.

Maria

GOOD KRAMA is 100% eco-friendly and impressively and intricately merges Khmer culture and simplicity into trendy designs. I love this label, and the talented lady behind it all. Get your hands on one of GOOD KRAMA items, you won't regret it. SHARE and SPREAD sustainable fashion!

Clara

I love my CHAVY SHIRT! The different lengths between front and back make this top super fun an versatile. I love wearing it with low rise cargo pants in day-time, and with high rise skirt for a casual night out. I love the Krama detail all along the back!

Éva

Best label I have come across in a long time. So glad I visited their store in Phnom Penh, Cambodia. Bought a top while I was there and then purchased a pair of pants online. Customer service is top notch and the product is awesome.

Sally

I bought the PHENDEI TEE at an event in Phnom Penh for International Women's Day and absolutely fell in love with the printed message! It was definitely a feel good purchase. 

Sophie

Fashion with a conscience. Finally! A brand that incorporates beautiful Khmer patterns with modern wear, tastefully.

Moni

I tried on and bought the CHIVY BODY at one of GOOD KRAMA's pop-up events and was told it doubles as a bathing suit! I had to try for myself and indeed it works as both!

Maya

PRESS

GOOD KRAMA is a slow fashion label that produces high quality, versatile and trans-seasonal pieces. The brand blend cultural tradition of Cambodia with innovation by mixing hand woven krama-inspired fabrics with our modern designs.Better still, GOOD KRAMA back their commitments via a dedicated impact tracker! So you can see in real time how they are protecting people and the planet.
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Nope, that’s not a typo. But we bet it made you look twice! GOOD KRAMA is a slow fashion label that produces high quality, versatile and trans-seasonal pieces. They blend cultural tradition with innovation by mixing hand woven krama-inspired fabrics with modern designs, using either Cambodian hand woven silk or cotton fabric, or upcycled materials from fabric remnants of local garment factories. Take your sustainability game to the next level and shop here.
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Working with upcycled fabrics means that the volumes found of a particular fabric are limited: once that fabric is gone, that exact GOOD KRAMA style will never be made again! There is a sense of uniqueness and individuality in knowing that you possess a garment that only exists in a limited series.
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Many of us are fashion aficionados. We buy the latest styles of denims and get the trendiest tees in the market. However, we always seem to disregard some very important factors of the industry we source these fashion stuff from: Who makes the garments? How are these done? How does the process of garment-making affect the environment? To answer these queries, Rama Ariadi talks with the team behind GOOD KRAMA, an ethical fashion label in Cambodia.
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The brand respects cultural tradition by using hand woven krama-inspired fabrics in their collections. In addition, they choose quality over quantity by creating timeless pieces that can be worn again and again, rather than disposed of at the end of a season. I applaud the Cambodian eco label for addressing this issue in their business model as it’s a biggie for me since I am fully committed to The Art of Slow (I spend hours each day gardening, a prime example of slow living) and believe that our missplaced values (convenience, but at what cost?) and culture of speed is damaging our planet.
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GOOD KRAMA has actually a simple mission: quality over quantity. The sustainable brand is going against the fast fashion trend and is buying unused and overproduced stocks of garnment factories based in Cambodia. The entire manufacturing process is fully sustainable, without any use of environmentally harmful or non-degradable materials.
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I love this subtle blend of cultures! Between trendy cuts and prints inspired by the history of a whole country. Between a desire to meet the world, and to showcase local know-how. The dream that one day their business model will no longer be "sustainable" or "green", but simply the norm.
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GOOD KRAMA has been in business for two years now and are wanting to break into the European market. They are the first young Cambodian business to participate in the Berlin Eco Fashion week and their professional trade show and they are really excited about this great opportunity. They have launched a kickstarter campaign to help them reach this goal in getting to Berlin from Cambodia .
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Encouraging slower production schedules, fair wages and lower carbon footprint, its materials are either upcycled from local garment factory remnants or hand woven to order in the traditional Cambodian way. Preferring quality to quantity, the brand follows the reduce, reuse, recycle ethos.
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GOOD KRAMA caters to both men and women, in a timeless style and out trends. Four collections are already available for sale: Not so Basic, Basics; Shades of Cool; Tropical Midnight and Candy Cruise. Different themes that bring a wave of freshness and renewal on the clothing market. There are short, long, elegant and sexy, black and colors. Having a positive impact on the planet also means encouraging consumers to say no to the impersonality of mainstream fashion to follow their own desires.
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Cambodia is a production country for many big fast fashion brands producing their massive volumes of stock on the outskirts of Phnom Penh. Part of "fast fashion" is fast changing trends and colorways which results in styles being changed or not produced at all even though the fabric for it was already made - a fabric which was carefully crafted out of valuable resources using water and energy. So what happens with these deadstock fabrics that are discarded by the big garment factories?
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I really appreciate not only the quality of GOOD KRAMA’s products, but also the transparency behind GOOD KRAMA’s business operations, and the steps the company is taking to track their positive impact. In addition to being careful with sourcing and worker wages, GOOD KRAMA is making it part of their design and manufacturing process to produce a lifecycle analysis for all of their products, calculating the water usage for each garment, the waste generated by the manufacturing process, and more.Compared to current industry standards, GOOD KRAMA garments save an impressive amount of resources and have a much smaller carbon impact!
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Head over to FestivalFodGood this weekend and support businesses, many of them run by millennials, that conciously give back to society. GOOD KRAMA tracks the eco-impact of each product, providing real data to their customers and empowering them to understand the water, waste and carbon dioxide savings they can generate with each purchase.
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GOOD KRAMA has actually a simple mission: quality over quantity. The sustainable brand is going against the fast fashion trend and is buying unused and overproduced stocks of garnment factories based in Cambodia. The entire manufacturing process is fully sustainable, without any use of environmentally harmful or non-degradable materials.
Read more
The Krama fabric has been widely loved and used by people through the turbulent history of Cambodia. Using that symbolic item as an icon of GOOD KRAMA, they aim to spread environmental issues to the young generation by adopting an ethical and sustainable fashion model, inspired by cambodian roots.
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Not only do they recycle factory rejects, they even use the small scraps that are inevitably discarded in the process of making clothes in their own shops. They either knit them together to make bags and other accessories or use them to make paper, which is then sold in their stores. The company estimates that they re-use more than 10,000 kilograms of fabric every year, offsetting 154,000 pounds of carbon.
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RESOURCES

GOOD KRAMA - PRESS KIT 2018

Press Kit 2018

GOOD KRAMA was born with the motivation to have a positive impact on the planet. Its founder Katia Nicolas grew up as a third culture kid and chose Cambodia as the foundation for the brand while residing in South East Asia in 2015. An environmental economist by trade, Katia Nicolas found passion in fashion, sustainable design, and disrupting the status quo in the way she knew best: by bringing talented communities together for a creative project that feels and does good.
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GOOD KRAMA - PRESS RELEASE - BERLIN CALLING

Berlin Calling

We decided to introduce GOOD KRAMA to Berlin’s Eco Fashion Week and participate in its professional tradeshow, the Greenshowroom. This event takes place July 3rd to 5th this year and is known to be the first of its kind where sustainability and social responsibility are placed at the core of this innovative fashion event. This year will mark the first time that a young Cambodian company participates in this event. 
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CONTACT US

If you would like any further information about us, please drop us a message and we will get back to you as soon as possible!