GOOD KRAMA | UPCYCLED MODERN FASHION FROM CAMBODIA

 

Good Krama is a conscious fashion label that creates versatile, quality long lasting pieces made from deadstock fabrics. They do this by fusing together modern, fashion-forward designs with handmade krama-inspired fabrics.

THE KRAMA

Not to be confused with ‘Karma’, the Cambodian Krama is a traditional cotton or silk scarf made of many many tiny squares that has a variety of different uses. It can be worn as a scarf or as a bandanna, a belt, vest, head wrap and even used as a hammock.

This scarf has been a part of Cambodian tradition for many years; the origin story is somewhat unknown, however. This scarf isn’t just for fashion they are incredibly useful.

REDUCE, REUSE, RECYCLE

In Cambodia there are over 500 different garment factories, most of these factories do not have a zero-waste mentality and produce huge amounts of deadstock fabrics. Jill and I witnessed this firsthand on our visit to Cambodia earlier this year( Check out that visit HERE).

Good Krama buys from these leftover deadstock fabrics, purchasing these fabrics from local warehouses and reusing them in a new interesting way. They sell both Women and Men’s fashion with some pieces being unisex!

KICKSTARTER | THE EUROPEAN MARKET

Good Krama has been in business for two years now and are wanting to break into the European market. They are the first young Cambodian business to participate in the Berlin Eco Fashion week and their professional trade show and they are really excited about this great opportunity. They have launched a kickstarter campaign to help them reach this goal in getting to Berlin from Cambodia . Check out their campaign HERE

 

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This article has been written by Jill Matthews.

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