April Fools aside, this month also hosts the week of FASHION REVOLUTION
So, what’s this revolution all about?
The movement first began following the Rana Plaza garment factory collapse on April 24th 2013 that killed over a thousand workers and injured many more. Every year, on that same day, a coalition of hundreds of thousands of people all around the world come and stand together to shake the fashion industry and demand more transparency in all aspects of the production chain so that such tragedies are avoided.
With the growing popularity of the movement, the Fashion Revolution is now a week long movement starting April 24th that encourage consumers to ask their favorite brands "WHO MADE MY CLOTHES?"
Knowing who made our clothes requires transparency, and this implies openness, honesty, communication and accountability. It’s about re-connecting broken links and celebrating the relationship between shoppers and the people who make our clothes, shoes, accessories and jewellery – all the things we call fashion.
Did you know?
You as a consumer hold tremendous power in how the fashion industry operates. If you demand change, the supply will shift accordingly.
GOOD KRAMA is all about that and we pride ourselves in keeping it real with you guys since the beginning. So why not make this a month long campaign? Come ride the wave with us this month as we take you behind the scenes and show you how the magic happens and the makers behind it.
BE CURIOUS. FIND OUT. DO SOMETHING.